Etsy is currently spearheading a massive initiative to encourage people to buy handmade gifts this holiday season. They have built a website, where people will be able to take this simple pledge:
I pledge to BUY HANDMADE this holiday season, and request that others do the same for me.
They are hoping that it will be a call to action for consumers to be conscious of how they spend their money and, whenever possible, to support independent creators.